WEETABIX AND BEANS
WEETABIX
ON 9TH FEBRUARY 2021, ONE TWEET SPARKED A SOCIAL MEDIA FURORE...
600-brand pile on, 1,000+ media mentions, TV breakfast show live trial, House of Commons debate and Saturday night primetime TV mention later. Here’s how it went.
Timed to perfection as lockdown Britain looked for a reason to laugh, the social media storm delivered true impact for the brand, and performance against campaign objectives, is clear
Strategic off-line sell in ensured wider media interest in the social story exploded with Beanz on Bix featuring on Good Morning Britain, This Morning, Ant & Dec’s Saturday Night Takeaway and in a House of Commons debate.
Timed to perfection as lockdown Britain looked for a reason to laugh, the social media storm delivered true impact for the brand, and performance against campaign objectives, is clear
Strategic off-line sell in ensured wider media interest in the social story exploded with Beanz on Bix featuring on Good Morning Britain, This Morning, Ant & Dec’s Saturday Night Takeaway and in a House of Commons debate.
PIECES OF COVERAGE
NEW FOLLOWERS
SALES UPLIFT
1000+
20k
15%
RESULTS
